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Advanced PAP+
A formula-led peroxide-free routine for customers who want a gentler-feeling whitening experience.
Our Story
Built for premium whitening — trusted by thousands..
LumoSmile® is a UK-based smile-care brand trusted by thousands and recognised as one of the UK’s best-rated at-home whitening brands. Built around Advanced PAP+ technology, our award-winning products are designed to help brighten your smile, target deep yellow staining and elevate your confidence — without harsh peroxide, confusing routines or dentist-level prices.
Premium whitening without dentist-level prices.
LumoSmile was built to sit between expensive clinic whitening and basic strips: a premium at-home Advanced PAP+ routine from £14.99.
From £14.99
A peroxide-free, comfort-first whitening routine designed for a brighter-looking smile at home.
Akshay Founder
Shivangi Co-Founder
The founders behind LumoSmile.
Akshay leads the LumoSmile brand, customer journey, website experience, fulfilment direction and growth strategy — making sure the brand feels premium, clear and trustworthy from the first click to the first routine.
Shivangi supports product research, customer education and formula direction. Her medical background from the University of Glasgow helps shape how LumoSmile approaches comfort, ingredient focus and clear customer communication.
“We didn’t want LumoSmile to feel like ordinary whitening strips. We wanted a more considered Advanced PAP+ routine: premium, simple, comfort-first and easier to stay consistent with.”
Why LumoSmile exists
Most whitening options sit at two extremes: expensive clinic appointments or generic strips that can feel harsh, cheap and hard to trust. LumoSmile was created to sit in the middle — a premium at-home whitening routine built around comfort, clarity and consistency.
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No whitening gimmicks
Clear instructions, simple use and a routine designed to be easy to follow at home.
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Better value at home
A premium whitening routine from £14.99 without needing a costly appointment.
A simple routine customers can stick with.
The best whitening routine is the one people actually complete. LumoSmile keeps the process simple from first use to progress check-in.
Step 01
Start with a Day 1 photo
Take a clear before photo in the same lighting you will use to compare progress.
Step 02
Use consistently
Follow the pack instructions and keep the routine simple, repeatable and easy.
Step 03
Track the glow
Compare your progress photos and keep your smile-care routine topped up when needed.
Ready to start your LumoSmile routine?
Choose your Advanced PAP+ whitening pack and begin with your Day 1 photo.
Award spotlight
Recognised for brand excellence.
LumoSmile was recognised with a Brand Excellence Award for its premium whitening experience, comfort-first routine, and modern peroxide-free approach.
Brand Excellence Award
2026 recognition
Awarded for premium presentation, product experience, and a customer-focused whitening routine.
Premium routine
Designed to feel simple, modern, and easy to repeat.
Comfort-first
Built around a gentler-feeling whitening experience.
Brand trust
A stronger reason for new customers to feel confident.