Privacy policy
PRIVACY POLICY
At LumoSmile, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit or make a purchase from lumosmile.co.uk, contact us, or otherwise interact with our website.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. WHO WE ARE
This Privacy Policy applies to LumoSmile and to personal data collected through lumosmile.co.uk.
For the purposes of data protection law, Lumosmile is the controller of your personal data collected through this website.
2. HOW TO CONTACT US
If you have any questions about this Privacy Policy, want to exercise your privacy rights, or need to contact us about any personal data matter, please use the Contact Us form available on our website.
We use the Contact Us form as the main point of contact for all privacy-related requests.
3. THE PERSONAL DATA WE COLLECT
We may collect and process the following categories of personal data:
- Identity information, such as your name;
- Contact information, such as your billing address, delivery address, and phone number;
- Order information, such as the products you purchase, order value, and transaction details;
- Account or enquiry information you provide when contacting us;
- Payment-related information, processed securely through our payment providers;
- Technical information, such as your IP address, browser type, device information, and how you use our website;
- Marketing preferences, including whether you have chosen to receive promotional messages from us.
4. HOW WE COLLECT YOUR DATA
We collect personal data when:
- you place an order on our website;
- you fill in our Contact Us form;
- you sign up to receive emails or marketing updates;
- you browse or interact with our website;
- you communicate with us regarding an order, return, refund, guarantee claim, or other enquiry.
We may also collect certain information automatically through cookies and similar technologies when you use our website.
5. HOW WE USE YOUR PERSONAL DATA
We may use your personal data to:
- process and deliver your orders;
- take payment and manage transactions;
- communicate with you about your order or enquiry;
- provide customer support;
- manage returns, refunds, guarantees, and complaints;
- improve our website, products, and customer experience;
- detect, prevent, and investigate fraud, misuse, or unlawful activity;
- send marketing communications where permitted by law;
- comply with legal and regulatory obligations.
6. OUR LAWFUL BASES FOR USING YOUR DATA
We rely on one or more of the following lawful bases when processing your personal data:
- Contract: where we need to process your data to fulfil your order or take steps at your request before entering into a contract;
- Legitimate interests: where it is necessary for us to operate, improve, and protect our business and website in a way that does not override your rights and freedoms;
- Legal obligation: where we need to comply with legal or regulatory requirements;
- Consent: where we rely on your consent, such as for certain marketing activities or non-essential cookies where required.
7. MARKETING
If you choose to receive marketing from us, we may send you updates about new products, offers, and news about Lumosmile.
You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us through the Contact Us form.
8. COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies to help the site function, improve performance, understand user behaviour, and support marketing activity.
Where required by law, we will ask for your consent before placing non-essential cookies or similar technologies on your device.
You can usually control cookies through your browser settings and any cookie preferences tool made available on our website.
9. SHARING YOUR PERSONAL DATA
We may share your personal data with trusted third parties where necessary for the operation of our business, including:
- website and ecommerce platform providers;
- payment processors;
- delivery and logistics providers;
- customer support tools;
- email and marketing service providers;
- analytics and advertising partners;
- professional advisers, insurers, and legal or regulatory bodies where necessary.
We only share personal data where there is a valid reason to do so and where appropriate safeguards are in place.
10. INTERNATIONAL TRANSFERS
Some of the third-party services we use may process personal data outside the United Kingdom.
Where personal data is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place to protect it in accordance with applicable data protection law.
11. DATA RETENTION
We keep personal data only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including to fulfil orders, provide support, resolve disputes, enforce our agreements, prevent fraud, and comply with legal, tax, accounting, or regulatory obligations.
When we no longer need your personal data, we will securely delete it or anonymise it where appropriate.
12. YOUR RIGHTS
Depending on your circumstances, you may have the right to:
- request access to your personal data;
- request correction of inaccurate or incomplete personal data;
- request deletion of your personal data;
- request restriction of processing;
- object to certain processing;
- request transfer of your personal data;
- withdraw consent where processing is based on consent.
To exercise any of your rights, please contact us through the Contact Us form on our website.
13. SECURITY
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
14. THIRD-PARTY LINKS
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies separately.
15. CHILDREN’S PRIVACY
Our website is not intended for children, and we do not knowingly collect personal data from children.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, or the way we handle personal data.
Any updates will be posted on this page, and the revised version will apply from the date it is published.
17. COMPLAINTS
If you have any concerns about how we handle your personal data, please contact us first through the Contact Us form on our website and we will try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data protection rights have been breached.